Cause-related marketing has truly come of age.
Cause-related marketing has truly come of age.
Paul Newman, the actor who also donates to charity the profits from his
gourmet dressings and sauces, has joined other company leaders to form a
group that will challenge corporations to raise dollars 15 billion for
causes.
One way of giving that the Committee to Encourage Corporate Philanthropy
suggests to businesses will be cause-marketing programs.
And the Robert Wood Johnson Foundation recently awarded a dollars 2.6
million planning grant to a newly formed Social Marketing ...