['07 rank – #2]
The year 2008 saddled Burson-Marsteller CEO Mark Penn with the loss by his candidate, Sen. Hillary Clinton, in the Democratic presidential primaries. And while the campaign's missteps and in-fighting did somewhat tarnish Penn's image as a political savant, he still runs an incredibly influential polling shop Penn, Schoen & Berland Associates, and sits atop one of the largest PR firms in the world. His 2008 book Microtrends was on The New York Times Best Seller List, and ...