NEW YORK: The US Marine Corps has launched an aggressive outreach effort to increase diversity in its ranks.

The campaign, called “Fighting with Purpose,” is an offshoot of the “Toward the Sounds of Chaos” recruitment initiative launched in March. It debuted last Tuesday.

The newer push is targeting Millennials of various ethnic backgrounds. Most of the messaging is focused on Capt. Monica Meese, who is based at Andrews Air Force Base in Maryland as a pilot, and First Lt. Drexel Rashawn King, ...