NEW YORK: Hearst's Marie Claire is utilizing the new reality TV series Running in Heels as an opportunity to build brand awareness with consumers and advertisers.
The new series was expected to air its first episode on March 1 on the Style Network. It follows editors, writers, and interns of the monthly women's magazine as they go about their workday.
“It's a brand awareness [initiative] for promoting the brand Marie Claire to a larger audience, which you can grasp vis-à-vis television,” said ...