CEO, APCO Worldwide
Margery Kraus kicked off the year with a bang, jumping into the world of paid media by acquiring a majority interest in advertising and marketing firm StrawberryFrog.
She considers the move a game-changer and the ultimate direction in which communications is going. Kraus believes short-term and isolated campaigns are being replaced with wide-scale and ongoing movement-marketing efforts that resonate emotionally with consumers and tackle social needs. Having such an impact means moving away from just relying ...