NEW YORK: The March of Dimes Foundation has hired MSLGroup North America as lead creative, strategic, and PR agency for its “imbornto” cause marketing campaign, which will run from Mother's Day to Father's Day of next year.
MSL's work for the campaign, now in its second year, will include out-of-home, digital, PSAs, PR, and social media. The Publicis Groupe agency will also lead strategy for a corporate partnership initiative that will focus on fundraising.
Renee Wilson, president of North America at MSLGroup, ...