Global marketing and brand building officer, Procter & Gamble
P&G's marketing chief Marc Pritchard has long been a proponent of the value of PR in the marketing and communications mix.
This commitment was sealed in May, when the consumer packaged goods giant reorganized its communications structure under Pritchard, with longtime P&G staffer Chris Hassall retiring in June after 30 years at the company. At the time of the changes, Pritchard told PRWeek, “PR and communications will become an even more ...