DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.  

Caroline Campbell, VP of corporate communications at AOL, told PRWeek that AOL typically does not enlist AORs, but it, “really wanted to turn up the heat on this brand for it be increasingly competitive.” She said several firms were considered, but no RFP was issued. She declined to give a budget.

MapQuest formerly worked with Sterling Communications. Representatives at the agency were not immediately available ...