Maple Leaf Foods' reputation surpasses pre-crisis levels, study finds

HAMILTON, ONT: In less than five months, Maple Leaf Foods has regained its reputation with previous customers to above pre-crisis levels.

According to Leger Marketing, in May 2008 Maple Leaf Foods had a “good” opinion rating of 74% and a “bad” opinion rating of 7%. Immediately following the listeriosis outbreak in August, among past customers (defined as those who had purchased Maple Leaf products within the last six months) its good opinion rating had plummeted to 57%. Its bad opinion ...