More than just a primer for broadcast journalism students, this book's advice to TV cubs on message development, narrative story-telling, and a story's human elements should be reverse-engineered by PR pros into a tip sheet for strategizing and pitching stories to broadcast media.
Freedman writes very well, even on technical issues like microphone choices and lighting. He obviously cares about quality news and feature writing, and respects his subject and audience. With 44 Emmys, he earns a healthy and amusingly jaundiced ...