Bernadette Mansur, group comms VP for the National Hockey League, has survived her share of sports crises. Now her calm, focused approach is helping the league rebound after its lockout.
In sports, perhaps more so than any other industry, there is no such thing as a sure thing.
Until 2004, no one could fathom baseball's New York Yankees blowing a 3-0 American League Championship Series lead to the Boston Red Sox. No doubt, there are young boys in some developing nation ...