Associated Press, December 12
Who is your client, and what are its media goals?
Stacey Bender: Manischewitz Brands is a kosher food company that is part of RAB Foods. It was looking to get newspaper coverage to spread the word that kosher food can appeal to a wider market than only those keeping kosher.
Wire services can be a challenge to pitch. How did you reach out to the Associated Press for this story?
Bender: We knew a good AP story would get ...