How do you effectively manage expectations for new clients?
"With new clients, it's important to understand what their expectations are," says Tom Cestaro of Celebrities Plus. "Because of the ever-changing media climate, you must make clients understand that there is no guarantee on story placement, whether in a VNR, SMT, or b-roll."
Honesty is also key, he adds. "Never just be a 'yes' man if you aren't sure you can deliver in the way the client expects," he adds. "It is ...