The tsunami crisis required a rapid, but sensitive, response.
When Denise Seomin on December 26 saw reports of the devastation wrought across Southeast Asia by a tsunami, she knew what she needed to do. In her job as consumer media relations manager for Best Western International, Phoenix, AZ-based Seomin is the keeper of her company's crisis communications plan.
With one operating Best Western resort and a second under construction in the coastal area of Thailand, the tsunami definitely qualified as a crisis ...