The Council of Public Relations Firms advocates for the business of PR, and stays abreast of any developments that may impact our members. We take these responsibilities seriously.
We are monitoring the FCC's inquiries into the use of VNRs by TV stations, and the Federal Trade Commission's (FTC) interest in word of mouth and/or buzz marketing and product placement. Additionally, several initiatives were introduced last year, including the Federal Propaganda Prohibition Act and the Truth in Broadcasting Act Bill. All ...