After the success of the Campbell's Chunky Soup campaign featuring Wilma McNabb, NFL All-Pro quarterback Donovan McNabb's mother, she decided to team up with TeamWorks Media and CSMG Sports, her son's sports management firm, to create MamaMcNabb.com in hopes of creating corporate alliances and sponsorship deals for the now-famous sideline mom.
"We want this to be user-shaped," said Jay Sharman, TeamWorks CEO. "We're getting a lot of feedback initially."
Idea: The new venture is geared toward sports parents and will serve ...