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Makovsky & Company

May 01, 2010

Principal: Kenneth Makovsky, president and CEO
Ownership: Independent
Office: New York

Staff
Headcount stayed at 50 for 2009, though there was a 20% turnover rate. Frank Ovaitt, former Institute for Public Relations CEO, was hired to lead its new research division.

Practice areas
Financial services, healthcare, and tech grew the most. IR, which showed the least growth, will be folded into the firm's financial services group in 2010. The agency also launched a cross-practice research group.

Accounts
Key wins included Dice ...

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