Makovsky & Company: Agency Business Report 2012
Principal: Ken Makovsky, president and CEO
Office: New York
Makovsky & Company is at the start of a four-year strategic plan. The initiative includes mandates for new practice areas and service offerings, geographic expansion, and the “consumerization” of its practice areas, which include financial and professional services; health; technology and energy; digital and branding; IR; and change management.
In late December, the firm hired former Burson-Marsteller chair ...