Direct pitching doesn't always work, but there are other ways to get clients noticed.
Landing a spot on a publication's "Best of..." issue provides PR firepower few other media placements can match. While the company must meet criteria for consideration, the PR team can increase its chances with a variety of techniques.
For the past three years, national mortgage lender Quicken Loans has made Fortune's top 20 Best Places to Work list.
"Before submitting, be honest. If you don't have the culture, ...