Relocating to head another office can be a daunting process. But by learning about the region - and staff - before arrival, new managers can shake their outsider status in no time.
Very few people mistake Portland, OR, for Austin, TX. Aili Jokela certainly doesn't. So as the Fleishman-Hillard SVP prepared to leave her role as GM of the Austin office to run the agency's Portland arm, she knew she had her work cut out for her.
"It was really important ...