Whether just starting out, or in the middle of a long-term investment, companies across different sectors recognize the value of a proper measurement program.
At the beginning of 2006, the American Society for the Prevention of Cruelty to Animals (ASPCA) had no PR staff. Today, it boasts a staff of 13 people - six in media relations, a multimedia manager with Hollywood experience, and a manager for communications research. And it's looking to add a fourteenth member.
Along with the meteoric ...