Despite the info-nugget culture, long-form writing remains relevant today.
Henry Miller, COO of Goodman Media, knows a thing or two about writing Op-Eds, having penned several in his own name, as well as for clients.
"If it's an important issue and the author has a unique vantage point and can prescribe specific actions, there's a lot of potential for publication," he notes. "The whole point of an Op-Ed is to illuminate the issue in a new way. It isn't just an ...