Getting an Op-Ed piece placed requires solid writing, as well as a strategic, timely plan, finds Tanya Lewis
Last November, the Treasury Department announced it was considering a new program for investing Troubled Asset Relief Program (TARP) funds. The following day, Porter Novelli (PN) offered American Banker, a top publication for financial services executives, an Op-Ed piece about opportunities and potential dangers for private equity investments in banks, written by its law firm client Goodwin Procter. The piece was accepted, and ...