Leveraging effective SEO techniques for images and video can enhance PR efforts that integrate Web strategies.
Last year, the US Office of Management and Budget mandated all federal agencies transition their network backbones to IPv6 (Internet Protocol Version 6, the next-generation protocol replacing 20-year-old IPv4). Juniper Networks launched a campaign with Sage Communications to closely associate itself with the initiative.
“To do that, we had to show relevance to the subject,” says David Gorodetski, COO and executive creative director at Sage. “There ...