As exhilarating as it is to work in health communications, it sure isn't easy.
To say our industry is scrutinized is an understatement. Not only are we watched closely, but we're also watched skeptically - often by people with biased opinions about what we do. Some say the very idea of the business of health is a contradiction.
We're held to higher standards, but that makes sense. Our social responsibility is not only to help people monitor their health and obtain the ...