As a public relations firm working mostly with small nonprofits, we're frequently asked by our clients how they can possibly generate significant and nuanced media narratives when there is so much competition for space. Many nonprofits lack dedicated media staff and must carefully invest in communications efforts with a high return.
An excellent case study of a successful media strategy for small nonprofits is the work of one of our clients, the National Latina Institute for Reproductive Health, a small nonprofit advocacy ...