Sometimes you only have the blink of an eye to tell your story.
Once called a "cocktail party speech," the elevator pitch is a term that Tom Gable, founder and CEO of Gable PR, says spawned in Silicon Valley when it was nearly impossible for tech startups to meet with venture capitalists. People looking for funding started hanging around places frequented by VCs, hoping to get 30 seconds to sell their story.
Occasions will arise when you must summarize your offer, or ...