Relationships are at the core of both good public relations and good business in general. We hear this time and time again, but do we practice what we preach?
Between myself, my colleagues, the media, current clients, and future clients, the dialogue should always be open and mutually beneficial.
I wouldn't find it remotely uncommon to overhear a conversation between my PR director and a reporter about something completely unrelated to one of our clients. Maybe she is complimenting him on a ...