Quality, not quantity, is the key to building lasting relationships with editorial boards.
Landing a single briefing with an editorial board - those at a print titles dictating the direction of editorials - can be a coup for the right client. Building long-term ties with board members, however, can net a much greater return for the agency.
No one said it would be easy, though. In fact, subtlety is the key to such courtships.
"The editorial board members I've worked ...