The Wall Street Journal, June 26
Who is your client, and what are its media goals?
Tom McFeeley: Magnatag Visible Systems makes more than 2,300 customized whiteboards that are industry- and task-specific. It sells into 96 of the current Fortune 100 companies, and its media goals were to tell its story and promote its products to a national audience.
The Wall Street Journal is a great target for many businesses, but what made it good for Magnatag? How did you pitch reporter Wendy ...