Chief communications officer, Cigna
Maggie FitzPatrick and her communications team broke new ground in the last year by being one of the first insurance companies to target individual consumers via the integrated “Go You” media and branding campaign. Such initiatives will soon become more common as the Affordable Care Act has called for the creation of state health insurance exchanges. This legislation will require insurance companies differentiate themselves to get business as, until now, most have used a b-to-b ...