Although a 6.3% DROP in newsstand sales of US consumer magazines during the first half of 2008 surely alarmed many in the publishing and communications industries, magazines are not likely to see the massive staff cuts now plaguing the newspaper world.
“The newspaper and magazine industries really only share one thing – they both use paper,” says Barry Hollander, associate journalism professor at the University of Georgia's Grady College. “Newspapers are a geographic niche; magazines are a subject niche. The reasons ...