NEW YORK: The magazine industry needs more and better-targeted PR to counter a recent wave of negative press.
This was the rallying cry heard at 'Magazine PR: The Big Bang Theory,' a Magazine Publishers of America (MPA) committee event held last week in New York. Attendees included writers and editors from most major publications, as well as a host of magazine PR professionals.
MPA president Donald D. Kummerfeld said the industry must marshal its PR forces to counteract the negative ...