Companies: Macy's; DoSomething.org
Campaign: Raise your phone and rock your cause
PR agency: In-house
Launch: August 8
Objective: Macy's is partnering with DoSomething.org, one of the US' largest youth activism organizations, to encourage young people to volunteer for good social causes. "Raise your phone and rock your cause" will motivate and reward the next generation of activists for getting involved.
Idea: To raise awareness and empower young people in creating a culture of volunteerism through social media outlets ...