Client: MAC AIDS Fund (New York)
PR agency: Weber Shandwick (New York)
Campaign: From Our Lips
Duration: Dec. 2009-Sept. 2010
Budget: $75,000
The MAC AIDS Fund teams up with a celebrity each year to promote the cosmetic brand's signature cause campaign and its Viva Glam line.
Nancy Mahon, executive director of the fund, notes the organization partnered with music superstars Lady Gaga and Cyndi Lauper in 2010 to target women, specifically, for the first time in ...