NEW YORK: The MAC AIDS Fund has hired Ruder Finn as its AOR. The agency beat out incumbent Weber Shandwick for the assignment.
Nancy Mahon, executive director of the MAC AIDS Fund, said the nonprofit is excited to work with Ruder Finn but also thankful for the “great work” Weber did for it. She declined to say why the organization switched agencies after a review, other than it is moving into a new chapter.
The group brought on Weber in ...