NEW YORK: About 60% of senior executives at marketing and ad firms, as well as private equity investment groups, expect to take steps toward M&A deals this year, only a slight decline from last year's 67% finding, according to a recent survey from AdMedia Partners.
The 15th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms” report surveyed more than 3,700 professionals from marketing and advertising firms, holding companies, as well as a smaller portion of private investors, ...