PARSIPPANY, NJ: Lysol launched its second annual Blue Ribbon School Attendance Challenge, engaging parents, teachers, and children through various platforms, especially social media.

The Reckitt Benckiser brand runs the contest to promote healthy hygiene during back-to-school season and decrease the number of absences throughout the academic year.

As part of the Lysol Mission for Health initiative launched in 2010, the challenge aims to demonstrate the company's “commitment to health, including programs that support schools, new moms, and disaster relief,” said Richard Sidoli, ...