Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
Ideas: Lyric Culture's debut collection is focused around the idea of revolution and is geared toward high-end female consumers in the 15- to 45-year-old age bracket. Lyrics made famous by legendary artists like The ...