LVMH announces New York biking initiative
NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
The company has a history of sustainability initiatives. This one will encourage biking as an eco-friendly, standard means of transportation in New York City.
At a press conference on Tuesday, the company announced details of the initiative – it had not been publicly ...