WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America has selected MSLGroup's specialty beauty, fashion, and luxury unit Be Spoke as its PR AOR following an RFP.
The review had five finalists, including Be Spoke said Kristina Marchitto, head of corporate communications in North America for Rolls-Royce. She declined to name the other agencies, but said the luxury car company's incumbent agency for the last several years has been Rubenstein.
Marchitto said Be Spoke was selected because of its “deep understanding ...