NEW YORK: Oscar Mayer's Lunchables launched its biggest campaign Tuesday, a $20 million operation, which includes PR, advertising, and digital initiatives. The campaign is intended to promote its new product line of sandwiches with Dole Fruit Bowls on the side, and to donate 1 million pounds of fresh fruit to Feeding America, a charity that addresses hunger.
“Fruit is the number-one product moms have been asking [us] for,” said Mindee Elam, brand manager for Lunchables, which is owned by Kraft Foods.
Weber Shandwick's ...