From in-house efforts to in-store events, the company champions an independent PR spirit
Lululemon Athletica, a retailer of high-end yoga-inspired athletic apparel, has capitalized on the mainstream yoga phenomenon that has rapidly invaded mainstream America. In 2007, the Vancouver, Canada-based company successfully went public. Just last year, after having watched merchandise fly off the shelves at its Lincoln Center store in New York, it expanded its US operation with 30 new stores. Regardless of its public status, size, and quick growth ...