Client: Lucite International (Cordova, TN)
Agency: Rose Communications (Hoboken, NJ)
Campaign: Lucite Celebrates 75th Anniversary: Past, Present, and Future
Duration: November 2010 – May 2011
Budget: $60,000
This year is the 75th anniversary of Lucite International's acrylic. Rose Communications, which has worked with the company on an ongoing project basis, helped devise and execute a May 10 New York City event for designers, architects, and media.
Lucite business manager Chris Robinson explains that several acrylic products ...