When Gail Luciani became the communications head for the University of Pennsylvania School of Veterinary Medicine two years ago, it was a dream job for the lifelong animal lover with nearly 25 years of PR experience.
"It was a chance to marry my skills with my passion," she says.
Her job mostly revolved around updating marketing materials, writing speeches for the school's dean, and conducting media relations, which typically accounts for about 25% of her time. But that was before May 20, ...