Allison Lubin joined Vivienne Tam's eponymous design house just after HP had approached it about a partnership. The tech giant wanted Tam to create a laptop that resembled a clutch and weave it into her Spring 2009 Fashion Week show. Lubin, the company's only PR person to date, would work closely with the designer to help revive a 20-year-old fashion brand that, despite its status and expansion in Asia, needed a PR boost in the US amid an ailing magazine industry ...