PSAs
I have an important public awareness message, but not a lot of money to get it out. What are some low-cost PSA options?
Radio offers the most flexibility at the least cost, says Annette
Minkalis of West Glen Communications. One virtually no-cost option is
to write a 30-second live-read PSA script and fax it to stations. The
fax should include the script, plus a brief overview of the
organization and the message's importance.
Another option is to
send a recorded PSA either via ...