Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach. The CMO Council conducted a year-end survey of 120 marketers to determine how their strategies have changed. These results highlight the marketing-related obstacles that have arisen due to market volatility and the channels through which banks most often hear from customers.

Source: “Delivering Positive Impressions During Market Depressions,” a survey conducted by the CMO Council and ...