Client: Louisiana Office of Tourism (Baton Rouge, LA)
PR agency: Deveney Communication (New Orleans)
Campaign: The BP Oil Spill Response
Duration: June 2010-April 2011
Budget: About $700,000
Last year's BP oil spill seriously threatened Louisiana's $9.4 billion tourism industry, as powerfully negative media images continuously drove unfavorable public perception. The Louisiana Office of Tourism asked AOR Deveney Communication to develop and execute a response campaign to correct false ...