David P. Brown
Sawchuk Brown Associates, Albany
An 'ideal' client should understand the value of PR, be facing a formidable challenge and have the resources - not to mention the will - to be aggressively proactive. The relationship should reflect compatibility, commitment and communications savvy. Although challenging, the 'lose-lose' context of the Lewinsky/ impeachment environment precludes almost everyone in Washington, from the President himself to the hordes of media covering the scandal.
Hillary Clinton, however, might have been a ...